Marketing

Blend all your marketing data from social media, Salesforce.com, marketing automation systems and more – in hours, not weeks
Segment and profile your customers, to target prospects with the most potential
Improve campaign performance and promotional effectiveness, with easy-to-use analytics including response modeling and A/B testing

Blending All Marketing Data

  • Direct access to ALL relevant marketing data including pre-packaged third party data, via pre-built data connectors
  • Advanced tools for data cleansing and preparation, reducing the time to insight from weeks to hours or even minutes
  • An intuitive drag-and-drop interface to create data blending workflows so you can combine data without any coding

Segment and profile your customers, to target prospects with the most potential

  • Blend all your customer data – structured, unstructured, semi-structured — from ALL sources, for one view of the customer
  • Enrich customer view with third-party consumer data from Experian Marketing Services on lifestyle, attitude, brand preference, and more
  • Create predictive models to determine future buying behavior, campaign response in a drag-and-drop environment, without any coding
  • Strategically segment and profile customers, to focus marketing on customers that are most likely to purchase your products