What sales metrics and KPIs should you be tracking?

What sales metrics and KPIs should you be tracking?

Sales isn’t just about the numbers. It’s about understanding the numbers ! and how to make them grow. That means every business director and salesperson can understand customers better and faster, identify promising leads faster, and forecast results more accurately
The few metrics selected bellow give you the real-time and actionable data you need to empower your sales team


Sales Growth

Analyze the pace at which your organization’s sales revenue is growing and use that information in strategic decision-making.

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

Sales Bookings

Measures the number and value of bookings for a given time period, where a “booking” is a won, signed or committed sale

Sales Opportunities

Organizes each opportunity your sales team is currently cultivating by assigning them a status such as “qualified” or “proposal.”

Average Purchase Value

Measures the average value of each sale and is used to help quantify the value of each opportunity

Sales per Rep

Measure the ability of each of your sales reps to generate revenue for your organization and foster a healthy, productive level of competition amongst team members

Product Performance

Measure and rank products based on revenue performance to inform your sales team which products are selling well and which products need special attention.